Mossgreen's postcard auction, to be held in Melbourne on December 14, is claimed as the first of its kind held by any major auction house in Australia. The sale has been organised by Gary Watson, of Prestige Philately, now part of Mossgreen's rapidly expanding empire. Watson, himself a postcard collector, says he has always considered this segment a "grossly undervalued market".
"Your average postcard collectors are mainly in it because they are cheap to buy," he says. He finds it amazing that superb images that are often over 100 years old are still being traded for such little money.