In the late 1770s, a clever Frenchman, who happened to own an
engraving business, proposed something quite radical: Why not produce
engraved cards, slightly larger than a calling card, with a person’s
name and space for a message on one side, which could then be addressed
and sent through the mail? People were appalled. Not only would one’s
servants be able to read the message, but so would anyone in the postal
service. But the seeds were planted for the postcard. It wasn’t until nearly a century later Austrian Dr. Emanuel Herrmann
published an article discussing the concept of the postcard and
extolling the many ways it could be employed.
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